show details 11:16 PM (0 minutes ago) |
My favorite Superbowl advertisement was for the Chevy "Tommy" ad. I thought the ad was a major departure from conventional car campaigns. Chevy used the product as a hero technique in a way that brought emotional and comedic appeal to the ad. By referencing Lassie, the ad was nostalgic but still humorous. In the form of a narrative, the ad was memorable and unique. However, it still successfully communicated product benefits, such has durability and reliability. It also remained true to Chevy's image as a family oriented car.
No comments:
Post a Comment