The ad campaigns for Lotto 649 is a clear example of "Mixing and Matching". Taking a mundane activity, such as ironing and juxtaposing it with the surfboard provides a playful insight to the product benefit. Furthermore, the similarity of the shapes of the two objects makes for a very exciting visual. The other ads in the campaign, such as the fit flop breaking through the work shoe continue this same idea of taking two seemingly unrelated objects, and physically combining them to let the consumer know, hey if you win the lottery you don't have to iron, you can go surfing instead.
Yalook Ads:
I love this ad campaign. If I had to categorize it, I'd say it utilizing the optical illusion tactic. By presenting the clothes in these various tribal faces, the site is really able to differentiate itself in a marketplace that is crowded with very cliche fashion advertising that tends to all look kind of the same after a while. I love the way they twist the product (literally) in a way that is totally unexpected, creative and original.
Viagra Ads:
This ad campaign is just actually hilarious-- seems like its using the exaggeration technique. I love the simplicity of the idea behind it, that with Viagra you can be ready to have sex anywhere- the cushioning of the grass of the lawn, and in this one the roof of the car communicates all of the product benefits without any words at all. For a product as taboo as Viagra, I think this advertising is actually really clever, and somehow manages to be tasteful, without being tasteful at all. What else do you really need to know about Viagra?
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