Absolut Vodka Campaign
I know it may be cliche- or stereotypical-- but I love the "Absolut Vodka" ad campaign. The recent ads in the campaign are not nearly as strong, and I think the brand took the creative strategy "changing the product" to an entirely new level. The newer campaign relies on the age-old "sex sells" strategy, and although the ads are well-designed, I don't find them nearly as clever as their past campaign.
I loved how different these ads were from one another, yet how cohesive they appeared as a strong campaign. They personally made me want to see more and I looked forward to extensions of the campaign. Additionally, the ads make use of combining simple taglines (Absolut + ____) with clever imagery to make for a really well-executed campaign. The ads have always been in my opinion, cutting edge and refreshing and worked at a local, national, and global level.
It really shows the power of a simple idea, the success of "changing the product" and "combination" to create a campaign that really had infinite possibilities.
Here are a few of my favorites:
