The copy here is really effective. Without saying "second hand smoke kills" it says "second hand smoke kills". As a series, these ads are really neat. They take really common-place expressions and idioms and make them much darker and engaging. The copy is brief, but gets the message across in a way that is clever and gives the reader that "a-ha" moment.
What I love about outdoor advertising is that it is so easy to take something that is common place- such as a basketball hoop- and turn it into a great ad. We're expecting to see ads that look like "billboards" and I really love when an ad takes the billboard- and turns it into something totally relevant. The basketball hoop gets the entire message across of the YMCA without any words at all.
This is another example of using aperture--- by taking this image, something so common for drivers and flipping it on its side, it makes a really visually shocking image due to the placement. This would not have nearly the same effect if it wasn't an outdoor ad. Furthermore, the ad captures the message, that this car can handle pretty much anything.
Here's an example of effective copy. Because of the placement of this ad-- the consumer will be driving, and a pretty good chance they'll be tired. It reaches the right person at the right time with the right message. The copy is short and effective, something that you could read driving 50 mph on a highway.
I noticed I was really drawn to outdoor advertising that utilizes the surrounding area... This one is for Guiness-- the idea is to drink responsibly and that your reflexes are delayed after you've been drinking. Putting this outdoors takes something common place-- a street with a stop sign, seem out of place and really makes for a thought provoking advertisement.
A totally visually compelling idea-- taking the material of the ad- in this case wood, enlarging it to such a degree that you can see every single detail, and making the ad for a camera lens. The idea is simple, the message is clear but its equally interesting. These are an amazing campaign. For outdoor-- simplicity is definitely required.
The copy here is really effective. Without saying "second hand smoke kills" it says "second hand smoke kills". As a series, these ads are really neat. They take really common-place expressions and idioms and make them much darker and engaging. The copy is brief, but gets the message across in a way that is clever and gives the reader that "a-ha" moment.
What I love about outdoor advertising is that it is so easy to take something that is common place- such as a basketball hoop- and turn it into a great ad. We're expecting to see ads that look like "billboards" and I really love when an ad takes the billboard- and turns it into something totally relevant. The basketball hoop gets the entire message across of the YMCA without any words at all.
This is another example of using aperture--- by taking this image, something so common for drivers and flipping it on its side, it makes a really visually shocking image due to the placement. This would not have nearly the same effect if it wasn't an outdoor ad. Furthermore, the ad captures the message, that this car can handle pretty much anything.
Here's an example of effective copy. Because of the placement of this ad-- the consumer will be driving, and a pretty good chance they'll be tired. It reaches the right person at the right time with the right message. The copy is short and effective, something that you could read driving 50 mph on a highway.
I noticed I was really drawn to outdoor advertising that utilizes the surrounding area... This one is for Guiness-- the idea is to drink responsibly and that your reflexes are delayed after you've been drinking. Putting this outdoors takes something common place-- a street with a stop sign, seem out of place and really makes for a thought provoking advertisement.
A totally visually compelling idea-- taking the material of the ad- in this case wood, enlarging it to such a degree that you can see every single detail, and making the ad for a camera lens. The idea is simple, the message is clear but its equally interesting. These are an amazing campaign. For outdoor-- simplicity is definitely required.
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